AI can take care of the repetitive, time-consuming tasks—freeing you up to focus on the strategic and creative decisions that truly shape your website’s success.
Managing an underperforming website can be incredibly frustrating for marketers and business owners. Whether it’s due to poor design, user experience, or weak SEO, the constant need for updates can become overwhelming—especially for small businesses with limited time and resources.
Fortunately, Artificial Intelligence (AI) is revolutionizing the way we handle these challenges. While it won’t replace the creativity and strategic insight of your team, AI excels at automating tedious tasks, freeing up time for what truly matters: connecting with your audience and growing your business.
According to a study, 64% of businesses believe AI boosts overall productivity, making it a valuable tool for marketers and small business owners looking to maximize their time.
Streamlining SEO with AI
AI offers numerous ways to enhance your digital strategy. With so many apps and platforms available, it can be difficult to choose the right ones. Let’s look at some trusted tools:
- Semrush: This long-standing platform provides tools for tracking rankings, analyzing competitors’ keywords, and identifying SEO improvements. It even suggests keyword opportunities and optimizes content for better search engine visibility.
- Ahrefs: Perfect for building high-quality backlinks, Ahrefs helps identify link-building opportunities and track backlink health, ensuring you don’t fall into the trap of low-quality link schemes.
Other notable AI tools for SEO include:
- Surfer SEO: Provides keyword suggestions and content structure recommendations.
- Jasper AI: Writes optimized copy and generates keyword lists.
- RankIQ: Specializes in AI-generated keyword recommendations for blog posts.
Designing Your Website with AI Tools
Even if your website is professionally designed, it requires continuous updates and tweaks. AI can simplify this process, especially when it comes to managing images and improving user accessibility.
- Adobe Firefly & Canva Magic Resize: These tools help adjust images for various screen sizes, crop them for better composition, and enhance their quality—saving time and effort on design changes.
- Stark: An accessibility tool that checks your site’s design for issues like color contrast, text size, and readability, ensuring a user-friendly experience for all visitors.
Other design tools to consider:
- Remove.bg: Instantly removes backgrounds from images.
- Runway ML: Offers advanced image and video editing, including background removal and object replacement.
Accelerating Web Development with AI
For those with coding skills, AI can significantly speed up development tasks. While it’s best to leave coding to experts, tools like GitHub Copilot offer code suggestions and bug fixes, saving developers a lot of time.
AI-powered tools for development include:
- NitroPack: Optimizes website speed by improving image loading, caching, and code.
- Cloudflare: An AI-enhanced CDN that boosts security, speed, and uptime.
Boosting Content Creation with AI
Creating fresh content for your website is a key part of ongoing updates. AI tools like Semrush’s AI Writing Assistant or ChatGPT can help draft blog posts, generate keyword lists, and even write marketing copy, which can then be refined by a human.
- Yoast SEO: For WordPress, this plugin helps optimize content as you write, suggesting page titles, meta descriptions, and internal links to improve SEO.
AI content tools to explore:
- Copy.ai: Specializes in sales copy and headlines.
- Frase: Generates blog outlines based on competitor analysis.
Choosing the Right AI Tools for Your Website
To get the most out of AI, select tools that align with your specific needs:
- Define Your Goals: Are you focusing on SEO, design, or content creation? Choose tools that support your primary objectives.
- Integration: Ensure the tools integrate smoothly with your website platform (WordPress, Shopify, etc.).
- Ease of Use: Opt for tools that are user-friendly and match your team’s skill level. Many offer free trials for testing.
- Budget: AI tools range from free to premium. Consider whether the features justify the cost for your business.
Next Steps
Start with one or two key areas where AI can have the biggest impact—whether that’s SEO, content creation, or design. Gradually expand your toolkit as you grow comfortable with the technology.
AI can handle repetitive tasks, giving you more time to focus on the creative aspects that make your website truly stand out.
